Every appraisal given stays on a follow-up schedule instead of going quiet for eight months.
An appraisal is given, the vendor says they are thinking about it, and eight months later the property appears on the market with another agency. Nobody dropped the ball deliberately; there was simply nothing prompting anyone to call.
Every appraisal goes on the board with a follow-up schedule behind it. Each week the agent gets a list of who to contact, and the outcome is recorded when it lands. A principal can see conversion by agent over a period rather than guessing at it.
Deliberately, this prompts rather than sends. Automated drip messages to vendors you appraised are a different product with a deliverability profile to match; the value here is that the call actually happens, made by the agent, at the right time.